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Why .XXX And Other New Top-Level Domains Are A Terrible Idea

Why .XXX And Other New Top-Level Domains Are A Terrible Idea

Kelly ann t via Flickr

A founding chairman of ICANN, the group in charge of assigning top-level internet domains like .com, testified against its expansion last week.

Esther Dyson
, an independent angel investor, testified before the Senate on Dec. 8 for a hearing on ICANN's Expansion of Top Level Domains
to express her concern over the plan for top-level domain to grow.

ICANN is the Internet Corporation for Assigned Names and Numbers, which is expanding from a limited amount of top-level domains like .com and .org to thousands such as .porno free xxx. This has created a land grab as sites rush to buy .xxx domains to keep porn sites from ruining their brands: for example, Google registered YouTube.xxx last week

Understandably, Meetup
.com, where Dyson is a director, tried to do the same. Here's what Dyson told the Senate happened when they tried to buy Meetup.

Meetup has attempted to register Meetup.xxx, but has been told the name has been reserved on the "premium queue" to be auctioned off to the highest bidder. Even more perversely, Meetup cannot even bid at auction for its own trademarked name unless it somehow becomes registered as a member of the "adult community," which is at odds with the very nature of its business and the very reason it sought to reserve the name. Meetup's only remedy ultimately will be to file an expensive and time-consuming trademark lawsuit.