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Airdrop for Dummies - How to Conduct Token Airdrops for Viral Promotion!

Airdrop for Dummies - How to Conduct Token Airdrops for Viral Promotion!

Airdrop for Dummies - How to Conduct Token Airdrops for Viral Promotion!

What is an Airdrop and why is it important?Airdrop is a popular method of promoting a token and is typically used as the very first medium of promotion. A token's typical marketing cycle begins with airdrops to raise awareness about the token, followed by pre-sales to raise funds from early investors, and finally by exchange listings. In an airdrop, a pool of newly minted tokens is reserved for interested users to claim for free; they are only charged the network transaction gas fees. Typically, there is a limit to the number of times the airdrop can be claimed in order to ensure equitable distribution and prevent user hoarding.

What is the difference between an Airdrop and a Multi-Send?As the name implies, token multi-send is a marketing technique in which token creators send the token in batches to multiple wallets. The idea is to distribute tokens to potential investors or actively monitored wallets such as liquidity pools in order to increase the token's visibility. When you multi-send tokens in this manner, you run the risk of sending tokens to unused or dormant wallets. Additionally, there is a good chance that wallet owners will be unaware that the tokens have been sent to them for an extended period of time, defeating the marketing objective. As a result, your time, effort, and money are wasted.

The primary advantage of an airdrop is that the tok

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