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All About Commercial Advertising Photography

All About Commercial Advertising Photography

The primary thing you discover about commercial advertising photography is the product, and the way implausible it looks. Successful and efficient commercial advertising photographers will be able to create an image which stands out for all the best reasons, grabs the eye of the target audience and communicates the precise message almost instantly.

But whilst it's easy to admire the look of the product and the skill of the photographer, in most cases commercial advertising pictures is not about what you see, but about what you do not see. You would possibly think that whenever you look at an advertising image what you're seeing is what the photographer noticed, but that's invariably not the case.

After all, all of us know that there are tricks of the trade and many people will instantly assume that any image will have been doctored utilizing a graphics tool reminiscent of Adobe's Photoshop, and whilst this stands out as the case, there's far more going on than meets the eye. One of many first things to understand in commercial advertising is that what you see is nearly definitely not quite what you'll see in case you have been looking at the product yourself in a shop.

Lighting, the setting and plenty of little known tricks of the trade all come into play, helping to create an illusion which does not just look real, it really looks more real in some cases than it would in real life. For instance, if you had been looking at a television in a shop then you'd probably either see a complete lot of distracting reflections in the screen, or the television would be on and you would be watching a picture. In a product image though you are either going to see a screen that does not have any distracting reflections in it, or it will look as though it's switched on and displaying a picture.

The trouble is that should you take a photograph of a television, either switched on or off, neither result will look very realistic. So how do product photographers make their images look like so realistic, whilst still being completely different to how a standard photograph of a television would look?

To be able to take a photograph of a television switched off commercial advertising photographers will either have a studio which features a 360 degree backmaterial to remove any doubtlessly distracting reflections, or they will edit the image afterwards, changing the screen with a shaded black rectangle which looks realistic, yet which doesn't even exist as part of the screen in real life. But how about taking a photograph of a television that is switched on?

In case you've ever tried this you may know that the consequence will look horrible- very fuzzy and half missing. This is because the camera lens sees what your eyes and brain can't see - the truth that the image on the screen is only an illusion created by rapidly flickering lights. So professional photographers will often take a screen seize from a computer after which superimpose that onto the photograph of the screen to improve the quality. The final image will look just as you count on it to, even though you know that that is not how it would really look if you took a photograph of it.

Efficient commercial advertising pictures permits us to be fooled, even once we know that what we're looking at can't be real, despite looking very real. The art of illusion and of fooling the eye is a subtle one, because consumers will not be interested in an image which has been obviously doctored, yet will be enticed by an image which they know cannot be completely real. If you're not sure easy methods to achieve the precise balance then it's far safer to leave it within the fingers of the experts.

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